Urban Outfitters sold a “vintage” Kent State sweatshirt that they claimed was “washed soft and perfectly broken in.” It also featured what looks like blood spatters and holes.
They have since apologized calling the shirt ‘part of our sun-faded vintage collection. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray.’ How are the stains discoloration if they are darker?
To me, it does not look sun-faded or vintage – more like a bloody mess. It is offensive to think that out of all the universities to choose from and all the colors to dye the shirt, they would opt for red for Kent State and call it ‘vintage’. Whoever designed it and approved it must be under 50 years old with no sense of history. They have no idea that the sight of a bloody shirt from an incident where American students were massacred might be perceived negatively.
Or do they? Is it about the almighty dollar or 129 dollars in the case of this sweatshirt? Is it about being ‘edgy’ and getting people to talk about your company. Is any publicity good publicity? I hope not.